Viva la video
You’ve got 6 seconds, maybe 15 if you’re lucky. In the era of shrinking attention spans and an endless stream of social stimuli, brands need to get their messages across quickly, strategically and entertaining-ly. Mobile ads that perform require a specialized discipline. Nailed it.
Look Who’s Watching
45% of Facebook users watch at least an hour or more of videos in a week. Nestled naturally between content, and with little effort, In-Feed placement helps brands connect with a tailored audience, alongside native content, while in a “lean-back” watching mode.
Instagram Stories
From playtime to emerging brand platform, Instagram Stories has quickly evolved into a visually dazzling and immersive full-screen experience for brands wanting to stay top-of-mind, boost engagement rates, create new fans and connect with existing ones on a more intimate level.
Captive Audience
Fact: 70% of videos viewed on mobile are watched to completion and deliver an average on-target rate of 89%. In-Stream placement is a Golden Opportunity for brands to place unskippable mid-roll ad placement directly within live and on-demand video content on mobile.