Pirate's Booty
A niche product with limited national distribution, Pirate’s Booty was recently acquired by B&G Foods and ready for its first big brand campaign. We repositioned Pirate's Booty as the better-for-you snack moms could feel good about that helped fuel creativity and a sense of discovery. In doing so, we gave our little Pirate a big reason for being in the cluttered snack food category.
Social Who says pirates are anti-social? Since winning the digital and social business for Pirate’s Booty, fan engagement increased more than 15%. With a focus on recipes, meal pairings, Pirate themed animations and DIY craft projects, our FB audience alone has increased over 25%.
SpongeBob movie tie-in:
Partnership with Nickelodeon included channel specific tune-in, LTO packaging and standee/in-store displays for movie launch.
