Campbell’s Chicken Noodle soup
The best way to stand out in the kid’s lunch category? Try lying down instead. Buried in a list of RTBs we discovered that every can of Campbell’s Chicken Noodle soup contained over 30 feet of real egg noodles when laid down end to end. This product differentiator transformed into a campaign idea that broke through in the clutter and even made national news when Boy Scout troops across the country tried it out for themselves.